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Workshop Act B2B, Think B2C, the Video is out!

The 25th of March NCE Blue Legasea in partnership with BioMarine Organization hold a unique event, including a presentation session on strategies to grow B2B business by developing a B2C digital scheme and a digital 1to1 session!

Blue Legasea
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The marine industry is facing, more than before, the miss of interactions with customers and partners. Digital tools are becoming increasingly prevalent in BtoB businesses and could be a great opportunity in order to improve network growth and to reach a bigger audience. But a better understanding of business digitalization is needed to succeed and to stand out in an international and highly competitive market.

Here find the recorded videos for each session:

Session 1:How to drive a B2B strategy capitalizing on a B2C thinking and new communication channels?

             Sigve EVP Sales at Aker BioMarine AS, Norway

             Renato Costa, Global Sales Marketing Manager, Animal Nutrition, Lonza, Portugal

Session2: The digital tools that drive a positive Customer Experience.

            Ragnhild Dragøy Whitaker, Research Director, Nofima, Norway

            Diane Hollett, Founder, New Foundland Seaweed Company, Canada

Session 3:How could block chain improve traceability and transparency for customer?

           Francisco Aldon, CEO Maintrust, UK,

           Svein Erik Haugmo, Co-Founder & CEO ORIVO AS, Norway

           Harald Hernæs, Sales and Distribution Manager Europe, Lerøy, Norway